As Visual Effects Supervisors and Producers, it’s easy to concentrate on the immediate task at hand, such as scanning a specific body or face for the newest game, or scanning a special prop for that feature or episodic project, or even scanning a customized product for use in a commercial or music video.

Scanned digital assets can also be used for advertising, promotion, marketing, and public relations as well as supplemental content for websites, blogs, or trailers. Other members of the project’s team such as the Client, Executive Producer, or Head of Production may want to use the digital assets for purposes other than what is being worked on such as for the presentation or promotion of a new product design, showing a wider variety of colors, fabrics, or textures. In a pre-vis presentation or project pitch, VFX Producers could use those assets to add additional props or characters to the story, so their clients or investors could more easily visualize their appearance in the developing story.

You could save significant money down the line having those assets readily available, or they could even generate additional revenue. This is certainly something to think about in an age where digital assets are being used for a wider range of purposes. When the next project comes in, consider other ways the images might be used for.

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