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TNG Visual Effects - 3D Scanning Services

Using Visual Effects in Commercials

It is common today to watch a commercial packed with incredible visual effects. It began in the late 90s when we really started seeing a shift in the way visual effects were being used. Now we can watch babies roller skating down the street, cars driving through unbelievable environments, and animals transforming into robots. But what does it take to create such an amazing 30-60 second advertising spot?

Typically an advertising company will work with a production house to create the spot. The production house reviews the storyboard and may hire an outside vendor who specializes in creating digital assets if the spot calls for visual effects. Digital assets can include 3D characters, 3D vehicles, 3D buildings, and 3D environments. These assets can be manipulated to fit any scene. For example, one trick practiced by the entertainment industry is to use the asset to create a crowd of people walking the streets, filling a stadium, or running a marathon.

3D scanning or LIDAR scanning can be used to create a digital asset. The data picked up by the scanner creates an exact digital copy of the model.

This Red Bull commercial “Transforming Formula 1” is a great example of how visual effects can be used in commercials today. It’s not always the goal for 3D to be used to produce photo-real quality – instead 3D cameras can be used, and 3D principles to transform objects, explode things into particles, or to view things microscopically.

redbull commercial, formula 1

redbull commercial, formula 1

Screenshot of the CGI clip 'Transforming Formula One: 2014 Rules Explained.' Featuring Sebastian Vettel and Daniel Ricciardo, the clip introduces a new era in Formula One as we see the 2014 regulation changes take shape and come to life. // Peter Clausen Film & TV / Red Bull Content Pool // P-20140311-00297 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //

Contact us if you need 3D scanning for your commercial project.

Click here to see more examples of commercials using visual effects.

 

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tng vfx locations

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Click here to see our list of credits on IMDb.3d scanning services

The Games We Play: How Do They Look So Good?

Games are rocking the market. According to the Entertainment Software Association, 155 million Americans play video games with the average game player being 35 years old. In 2014, the gaming industry made $22.41 billion in sales. That’s mind-blowing.

Call of Duty: Advanced Welfare was ranked number one in video game sales with Madden NFL 15 in second place and Destiny coming in third. Video games are visual effects embodied.

call of duty advanced warfare

Many gaming companies have adapted 3D scanning, photogrammetry, LIDAR and motion capture in their production. They produce realistic and dramatic game trailers to pull in the consumers.

With the use of CG characters, and other visual effects, they’ve been able to tell a story that draws the audience in. Whether the characters are being used as the main focus in a cinematic game trailer or as background in the game, using a 3D scan as a starting point saves a lot of time and money, and gives you a more accurate and realistic result.

elder scrolls online

TNG did some of the 3D scanning for Elder Scrolls, which ranked #4 in computer games.

The demand for this type of work is growing. We are highly mobile and can bring our 3D scanning services to any location. Let us know how we can help you with your next game project.

Source: Entertainment Software Association: Essential Facts About the Computer and Video Game Industry

 

Where is your closest location?

tng vfx locations

We welcome your feedback! Comment on our blog or visit our Facebook page.

Click here to see our list of credits on IMDb.3d scanning services

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Capturing the World and Its Content

We are at a point in film, TV, and video games (digital media) where digital content helps get a project done faster. When using 3D scanned models, you receive exact dimensions of buildings, vehicles, and environments.

lidar, lidar scanned boat

Using 3D models has become a standard part of the production process for a number of reasons. Maybe a set is used year after year and has to be built upon. Having a digital copy eliminates the need to rebuild a physical set. Perhaps a director wants to blow up a set but isn’t satisfied with the final result. A digital set allows a director to film as many takes as needed.

LIDAR SCANNED BUILDING, 3D SCANNING

You could also populate your sets with digital characters in the foreground and background and mix them in with live action people and props. Yes, it is becoming a digital world we are watching and building as opposed to the real world we live in. The work however should reflect the real world to keep our attention on the story that is being told.

3D Scanned Fencer

Have a project with some of the above challenges and not sure whether to go digital or shoot the real item? Call us for a proposal or ask us your questions. We’re here to help.

 

Where is your closest location?

tng vfx locations

We welcome your feedback! Comment on our blog or visit our Facebook page.

Click here to see our list of credits on IMDb.3d scanning services