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TNG Visual Effects - 3D Scanning Services

Augmented Reality vs Virtual Reality

The hot topic right now is virtual reality and the tools that support it such as the Oculus Rift and Google Cardboard.

There’s also been some talk about augmented reality, but what is the difference between the two? Let’s see if we can sort it out for you.

Virtual reality (VR)
replicates an environment that simulates physical presence in places in the real world or imagined worlds and lets the user interact in that world. Virtual reality artificially creates sensory experiences, which can include sight, hearing, touch, and smell. (Wikipedia.com)

oculus rift

Augmented reality (AR)
is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. (Mashable.com)

google cardboard

That was easy enough. Maybe some examples will help.

VR:  As the excitement continues to rise for the release of the new Star Wars movie,
Star Wars: The Force Awakens , a couple months back an ‘Immersive 360 Experience’ was released exclusively to Facebook. Watching the clip through a VR headset, you are taken across the Jakku desert and have a full 360 degree view of your surroundings.

360 degree of jakkuClick here to watch. You will need to be signed into Facebook.

AR:  At SIGGRAPH Asia this year, one of the panelists was an AR researcher from Columbia University named Steven Feiner. In his interview with fxguide about AR in today’s world, he stated AR can provide us with “…information that is otherwise invisible be made visible directly in the real world context to which it applies.” (Click here to read the full interview.)

In this clip, Steven Feiner’s research group takes you through a procedural task using AR. You can see how it makes the procedure easier to complete and also cuts down on time.

AR procedural task AR Procedural Task

We can understand the hype around VR and AR. It brings new experiences not only for entertainment but for education and medical procedures. However, it is still in the development stage and in need of more content (which we’ve heard is not easy to create).

We’re betting on it though and hope to see some real uses for it in the future.

 

Where is your closest location?

tng vfx locations

We welcome your feedback! Comment on our blog or visit our Facebook page.

Click here to see our list of credits on IMDb.3d scanning services

Creating Your Digital World Using LIDAR

It’s been a gradual and steady move towards using digital assets in film and television. Today anything can be 3D scanned and placed into a scene during pre-production or post. How can LIDAR 3D scanning enhance your film or television project?

lidar scan_carousel

LIDAR is typically used when a set, vehicle, environment or interior/exterior of a building needs to be replicated digitally. A 3D scan gives accurate measurements up to 1 mm, and allows such things as lighting and shadowing to fall correctly. Visual effects artists are a large part of the process and using a 3D scan is a great starting point. Some visual effects teams will use digital sets during pre-vis to see how the scene will play out. For example, digital assets can be used when a set needs to be highly manipulated, such as turning modern scenery into mid-century scenery.

lidar scan building

For the film Ant-Man, VFX Supervisor, Jake Morrison used 3D scanning, along with several other processes, to create some of the major scenes. If you’ve seen the film and recall the Thomas the Tank Engine scene, that was entirely computer generated.

AntMan

LIDAR 3D scanning in conjunction with character 3D scanning is an efficient way to begin any production, whether it is for film or television. We continue providing our mobile 3D scanning service to productions throughout North America. We are currently forming teams in the tax credit localities for those looking for a tax break. Let us know how we can help you with your next project.

Where is your closest location?

tng vfx locations

We welcome your feedback! Comment on our blog or visit our Facebook page.

Click here to see our list of credits on IMDb.3d scanning services

Marketing Your Products Online

Consider how many people shop online. With Amazon and eBay being household names, and nearly every large chain retail store being online, how do you make your merchandise stand out?

3d scanned shoe

When you think of 3D scanning you wouldn’t typically think about online shopping, but you should. 3D scanning your merchandise for display online is a great starting point for any manufacturer. The 3D scan gives almost exact dimensions of each product and essentially a template for products that come in many colors and textures. You can also create a digital prototype as you’re creating new products.

3d scanning merchandise

Recently, Amazon acquired Shoefitr which has a database of 3D scanned shoes. When a customer is shopping for shoes online, Shoefitr will compare their specific shoe size with certain brands of shoes to help the customer choose the correct size. For example, if a size 8 tennis shoe of a certain brand is equal to a size 8.5 in another brand, Shoefitr will provide suggestions on sizing of the shoe you are shopping for.

shoefitr

The hope is to eliminate returns that not only cost the company but affect the customers experience as well.

3d scanning props

This is just one example of how 3D scanning can assist in marketing your product online. A 3D scan also provides a three-dimensional look for your customers where they can view every angle in detail before purchase.

3d scanned glasses

3d scanned glasses

How can 3D scanning help you in your marketing efforts?

Where is your closest location?

tng vfx locations

We welcome your feedback! Comment on our blog or visit our Facebook page.

Click here to see our list of credits on IMDb.3d scanning services

Building Characters in Challenging Conditions

Not all 3D characters or digital models are easy to create or build. Some are more difficult than others. Even though there are a number of circumstances that can make a 3D scanning session more challenging, there’s always a way to make it go as smooth as possible. Here are some challenges we’ve faced over the years, and some ways we’ve been able to get through it.

full body 3d scans

Challenge #1: The talent is confused, upset or nervous.

Solution: In our experience, we’ve found explaining some of the process before we get started helps to calm down the talent. Many times they are going from one place to the next and haven’t been briefed on what is about to happen. Patience and understanding goes a long way.

Challenge #2: The talent is only available for a short amount of time.

Solution: Find out what will be needed in the final delivery, what definitely needs to be 3D scanned in detail, and what can be left out.

Challenge #3: One or more of the following occurs:
1. The talent is very tall.
2.The wardrobe has many layers and details, or is is shiny/transparent.
3. There are prosthetics involved.

full body 3d scan plus textures

Solution: If there is a limited amount of time to scan the talent, we will consult with the person in charge to see what is absolutely necessary. We can also scan wardrobe and prosthetics separately. With shiny or transparent material, one solution is to spray it with a dulling spray.

Challenge #4: The scanning session is outside in bad weather conditions.

We have come across some situations where the scan must be outside in the hot sun or with strong wind and sand blowing everywhere. Sometimes it’s too hot or cold to take out all of the equipment.

Solution: One suggestion is to have production build a tent to protect the scanning of the talent from the weather conditions. Sometimes a simple relocation between trailers will also work. We have found production crews to be very resourceful and creative in finding a solution. Again, if time is an issue we will always ask which parts are most crucial.

full body 3d scan with props

We know it won’t always be perfect so we try to keep our minds open and focused on the task at hand.

 

Where is your closest location?

tng vfx locations

We welcome your feedback! Comment on our blog or visit our Facebook page.

Click here to see our list of credits on IMDb.3d scanning services

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