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Lidar Scanning

Lidar Scanning

A New Wave of Technology: Presenting Your Merchandise in 3D

The internet is a fresh faced landscape still yet to be fully explored. Recently Amazon has had their 20th anniversary of establishing a marketplace for household goods of all kinds. When viewing a product, there are generally a handful of images. That was the past. One of the newest waves of technology that break upon the internet’s shore are 3D representations of these goods. They are digital replicas which can be viewed from an entire 360 degree gamut. You may zoom in, rotate, and inspect the texture and surface – therein enhancing the consumer’s experience (possibly first experience) with a product.

3D Modeled Glasses

3D Modeled Glasses

3D Modeled Glasses

3D Modeled Glasses

3D Modeled Glasses

3D Modeled Glasses

3D Modeled Glasses

3D Modeled Glasses

Photography is not going away any time soon, but its downfalls should be known. The following variables exposure, focus, composition, resolution, and white balance are key to creating an image that is candy for the eyes. Browsing the internet will show you quite a range in the quality of images. To create a digital replica there are precautions to make to ensure a quality result ensues. Using 3D scanning to first capture the object’s shape, scale, silhouette, and likeness is the first step to creating the ideal digital replica. Secondly is the photographic reference which must be taken with 3D emphasized as a focus. That means the photographer must be experienced in working in 3D to know the essential camera angles necessary to reproduce the product accurately.

3D Scanned Watches, accessoriesThis is a great chance to evolve and establish a new standard on how merchandise is presented in the online environment. The previous medium of magazines, brochures, and newspapers would not be able to support 3D environments, yet today’s smart phones, laptops, and computers are most enjoyable when pushing the medium – when playing in the third dimension. Perhaps the new jump will be holographic, but for now let’s embrace 3D digital items of all kinds.

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tng vfx locations

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Cyber Scanning and its Future

Cyber scanning, 3d scanning,  and lidar scanning are all popular terms being used right now, but do you know what the difference of each term is? Cyber scanning and 3d scanning refer to the scanning of people and small to medium sized props. Lidar scanning refers to large area scanning or vehicle and building scans plus landscapes and sets. There are also technologies that allow for CG pipelines to be condensed, which speeds up production time and saves capital, solving budget issues.

3d scanning before & after

CG elements are very useful and flexible to work with. When you are shooting a scene on location, afterwards during post production, characters, materials and objects can be added to the scene. If you were to 3D scan the entirety of an environment using lidar scanning, opposed to modeling CG elements, you would be able to add precise detail, as lidar scanning captures exact measurements. For example, if you were to click on two points in the scan data, you would know the actual distance from one wall to the next, or from the ground to the ceiling, or one object’s distance in relation to another object. This makes for a more believable effect, and allows you to destroy an environment in any way you want. Utilizing a lidar scanned environment will also allow an entire scene to be acted out on a green screen, minimizing travel time for the talent.

lidar scan, building scan, large area scan

This technology is also used in film. By having the characters cyber scanned, they can be used for a video game version of the film using the same exact characters in the same exact environment.

full body 3d scan

A film can be an immense experience. To take things a step further, imagine being a character in a film, opposed to watching the story unfold statically and safely in an armchair. Imagine having a free-roam 3D camera at your disposal as the viewer. As a scene plays out, you would be observing each moment from multiple angles as if you were really there. What if you could appear as an avatar in the film and could have this experience with friends online. The non-human actors could be programmed with AI to react differently depending on your dialogue and actions, making movies transform from one you’ve seen 100 times and can quote every line, to a dynamic experience that is free-flowing and rapidly changing before your eyes.

The meld between forms of media all taking advantage of the latest technology will create a seamless model to be used in film, television, commercials, episodics, or even game cinematics. Soon the same characters will be performing in over-the-web multi media or social media. The list goes on as digital assets with photo real characteristics find their way into our experience more and more every day.

texturing

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Facial Expressions Using Blend Shapes

A 3D character can be somewhat boring without facial expressions, however, choosing to animate a model with dynamic expressions will bring a character to life.

Facial Expression Capture, 3d scans3d scan head3d scan expressions

When working with blend shapes, you begin with a neutral pose that is then morphed into each expression. The blend shapes themselves need to have the same vertex point order and vertex count as your neutral model to make them work correctly. There are many expressions to take into consideration, in fact, the FACS System has approximately 72 expressions with ones as minute as raising an eyebrow. However, it only takes among 30 to 40 expressions to make a static performance come alive.

Nicks Facial Expressions

The many faces of Founder, Nick Tesi.

Check out these two clips of facial motion capture in action:

Facial Motion Capture – video 1

Facial Motion Capture – video 2

When starting down the road of expressions, make sure to figure out as much information as possible as to what your needs are and what the cost will be. Normally, cost is calculated per second as there are 24 to 30 frames per second. Typically a clip can run anywhere from 3 to 10 minutes, so you can see how the price can get away from you quickly. This is not a service to be taken lightly.

 

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tng vfx locations

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Creating a CG Character

In the world of entertainment, great story lines need great supporting characters. This is a fact that is never lost on a 3D character artist.

full 3d head scan, vampire, pirate

A great deal of work and planning goes into each and every inch of a character to create a world that the audience wants to be a part of. In the past, that required countless hours of anatomical sculpting, touch ups, and revisions. With the help of 3D scanning, an artist no longer has to toil endlessly to achieve the likeness of an actor or the proportions of a costume. The more tedious steps of that process are eliminated which allows them to create at a higher rate, bringing down budgets and raising quality all at once.

full body 3d scan plus textures

3D scanning is changing the face of the industry and just at the right time. It’s really amazing to see just how much detail the scanners can pick up. As quality expectations from the audience rise, the industry must adapt making this technological breakthrough a big step in the right direction.

 

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tng vfx locations

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Joining the California and Louisiana Locations, TNG Visual Effects Opens Satellite Office in Vancouver

Contact: Nick Tesi

TNG Visual Effects

3424 W. Carson St., Suite 210

Torrance, CA 90503 USA Toll-free: +1 877-879-2040 Local: +1 424 -237-1730 Email: info@tngvisualeffects.com

Website: http://TNGVisualEffects.com

 

FOR IMMEDIATE RELEASE:

 

JOINING THE CALIFORNIA AND LOUISIANA LOCATIONS, TNG VISUAL EFFECTS OPENS SATELLITE OFFICE IN VANCOUVER

3D Scanning service TNG Visual Effects Canada, Inc. has officially opened for business in Vancouver, with a Toronto office on the way.

vancouver, bc

Vancouver, BC

Just as Vancouver’s tax credits and talent lure many stellar productions to this growing film location, TNG Visual Effects has embraced the new territory by opening a Vancouver office supplying the quality service TNG’s clients have come to expect: an elegant and cost effective solution serving the industry’s 3D Photogrammetry needs.

Located at Park Place, 666 Burrard Street, Suite 500 in Vancouver, B.C. the new location makes three, joining the corporate office in Los Angeles and the Louisiana office next to Pixel Magic at 537 Cajundome Blvd. Ste #132 Lafayette, LA 70506. A Toronto office will open soon and is already accepting clients.

TNG Visual Effects delivers a photo-realistic digital model applicable to film, television, video game productions and more. The process is fast and efficient and for the client, is literally as simple as standing there. Offering scanning services for characters, vehicles, and interior/exterior architecture, TNG’s expert technicians scans the subject, their artists’ fine tune the model and textures, confirm the strict quality control standards are met, then the file is FTP’d to the client. The process is overseen by Founder and President Nick Tesi, who brings over 28 years 3D scanning experience to the table.

Completely mobile, TNG brings this technology to your door anywhere in North America within 24 hours, with additional services and locations planned for the near future. “As the company grows,” says Tesi “we continue to build our service, and in the interim customers will get our full size service and quality in Vancouver with local service and tax credits.” Tesi’s dedication to the craft has built an impressive client list, including Fox, Summit Entertainment, Evergreen Productions, HBO, Stargate Studios, Acne Media, Blur Studios, THQ, Midway, Sony, 2K Sports, Bioware and EA.

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Contact us for your 3D scanning needs either by calling our toll-free number +1 877-879-2040 or via email info@tngvisualeffects.com /nicktesi@tngvisualeffects.com

 

Where’s your closest TNG location?

tng vfx locations

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